Seller's Guide:
Tips for Selling Your Home
Today, there is more to selling a home than listing it on the Multiple Listing Service (MLS) and holding an open house. There are cost-effective tips for reaching more people to sell your home. You’ll be surprised how much your Weichert Sales Associate can do to help get the word out.
Do You have a Marketing Plan for Your Home?
According to the National Association of Realtors, 90% of home buyers search online during the home buying process. The internet has opened up the real estate market to a much wider audience. Setting up a specific website for your home and using social media are possible ways your Sales Associate may recommend for making sure the information about your home reaches the widest audience. Ask your Sales Associate about their internet strategy and work together to find the best way to reach potential buyers.
90% of home buyers search online during the home buying process.
Do You Want to Make a Video?
According to the National Association of Realtors® study, “The Digital House Hunt,” 70% of buyers who use the internet use videos to tour the inside of a home. A video can show details and flow in a way that photos cannot. Ask your Sales Associate for recommendations of professional photographers for virtual tours. Tips for selling your home through video:
| Watch other videos to see what works and what doesn’t. |  | Make sure your home is 100% clean. |
| Make sure that your home is well lit. | Show both the inside and the outside. | |
| Keep the video under 3 minutes. |
As with any marketing idea, speak with your Sales Associate first to make sure you are showing your home in the best light.
Do You have a Plan for Publicizing Open Houses?
In addition to the MLS listing, your website or social media pages, there is additional advertising online and in traditional media, like newspapers, for a special event like an open house. In addition to sharing the information with your friends, neighbors and online connections, speak with your Sales Associate to find what has worked best in the past and how you can help get the word out.
Who will Write the Copy for the Listing?
Most often, your Weichert Sales Associate will write the copy describing your house for your listing. Ask to preview the copy and discuss any ideas or features that you would like highlighted. Consulting with your Sales Associate will help you find the best way to showcase your house.
Key Takeaways:
Tips for Selling Your Home
According to the National Association of Realtors, 90% of home buyers search online during the home buying process. Setting up a specific website for your home or using social media as a hub can help you reach a wider audience.
A video can show the details and flow of a home in a way that photos cannot. Make sure your home is well lit and show both the inside and outside. Keep the video under 3 minutes.
Consult your Sales Associate about posting the images on Facebook, Instagram, Pinterest and any other social media sites you feel might reach potential buyers.
How can You Use Social Media Outlets?
Social media is another tool that can be used to reach more people in your local area. Discuss a strategy with your Realtor®. They probably have a plan in place and you may be able to supplement it. If not, ask them to post the images on Facebook, Instagram, Pinterest and any other sites that you feel might reach potential buyers. Depending on your potential buyer, this could be the best way to let the most people know that your home is for sale.