Seller's Guide:

Open House Ideas

Almost 3 out of every 4 home buyers visit at least one open house.*

Knowing this, we developed our comprehensive Open House Program to show our clients' homes to as many buyers as possible. This industry-leading plan is a powerful marketing tool that directly leads to thousands of home sales each year.**

 

 

What are the Benefits of the Weichert Open House Program?

What are the Benefits of the Weichert Open House Program?

We hold more open houses than anyone else because we understand how to turn a casual visit into a sale. Our program isn’t only about opening your front door for a few hours. Experience has taught us that the preparation and the follow-up work are just as important to make the day successful.

Step One:
Reach potential buyers in every way possible:

  • Websites

  • Social media

  • Email invitations

  • Newspapers

  • Direct mail

  • Flyers

  • Personal outreach through phone calls

  • The familiar Weichert signs and balloons

Step Two:
Connect on a personal level

  • Explain your home’s benefits using detailed information.

  • Engage the buyers and help them envision living in your home.

  • Give tours to highlight advantages and features of your home.

  • Ask the visitors if they are ready to make an offer today.

Step Three:
Follow up

  • Contact every visitor that signed your guest registry, usually within 24 hours.

  • Provide you with feedback from the visitors to assist in marketing your house, if it didn’t sell at the open house.

The Weichert Open House Program offers many advantages. Contact your local Weichert office to learn more about how hiring a Weichert Realtor® will attract buyers to your home.

* Private study conducted by Weichert, Realtors®
** Weichert, Realtors® sales data

Key Takeaways

Key Takeaways:
Open House Ideas

1

Almost 3 out of every 4 home buyers visit at least one open house, according to a study conducted by Weichert Realtors.

 
2

Weichert developed a comprehensive Open House Program to show our clients' homes to as many potential buyers as possible. This industry-leading plan is a powerful marketing tool that directly leads to thousands of home sales each year.**

 
3

Weichert holds more open houses than anyone else. Experience has taught us that the preparation and the follow-up work are just as important to make the day successful.

 
4

Our Open House Program involves a three step process: reaching potential buyers in every way possible, connecting with them on a personal level while showing them the benefits of purchasing your home and following up within 24 hours.