From its rolling hills, sprawling horse farms, and verdant valleys to international corporations and Fortune 500 companies, Central New Jersey is a study in diversity. Here you will discover prospering farms, vineyards, winding rivers, the Watchung Mountains, beach communities, historic districts, industrial parks, and sophisticated suburbs. Convenient to the nation's bustling employment centers of New York, Philadelphia, and Newark, this area attracts a significant percentage of commuters to friendly small towns and quiet neighborhoods.
As a result of the area’s rich historic roots and seaside summer resorts, tourism dollars have always contributed heavily to the strong and healthy regional economy. Working farms are scattered throughout Central New Jersey, with Hunterdon County taking the lead in agricultural production and sales. Lucrative charter boats and fishing enterprises still thrive in many of New Jersey’s picturesque coastal villages. The most significant role is played by the industrial and manufacturing sectors, enhanced by a location convenient to the nation’s premier markets and an unparalleled transportation network.
Strategically located, New Jersey lies with 250 miles of more than 60 million consumers who spend billions of dollars each year on goods and services. Well-planned state, county and interstate highways, bus and rail mass-transit, Conrail and Amtrak, trucking fleets, Newark International Airport, and Port Elizabeth provide the finest in ground, air and water transportation services to both residents and businesses.
The powerful intellectual and cultural presence of prestigious institutions of higher education like Princeton University and Rutgers, The State University of New Jersey, impacts the economy directly and indirectly. The brilliant minds that are attracted to these institutions make ideal candidates for employment in the area’s pharmaceutical, research, advanced communications, medical, and high-tech companies. In a word, New Jersey is the nation’s top producer of pharmaceutical discoveries and products, responsible for the manufacture of a full one-quarter of America's research and healthcare products.