The Town of Southbury has managed to remain primarily rural in character because the land mass is large compared the population.  Principal industries encompass agriculture and also the manufacturer of ice-cream.  Once a region of patchwork farmland and lovely rolling countryside, Southbury has experienced considerable development in recent years in response to corporate growth.  The town blends many attractive homes with extensive shopping facilities and upscale destinations like Heritage Village Bazaar.  Students of nature and outdoor enthusiasts can enjoy local recreational facilities such as Kettletown and Southford Falls State Parks, Lakes Zoar and Lillinonah, or the riverbanks of the Housatonic and Pomperaug.