36342 Highway 78
Julian, CA, 92036 $ 99,000
Bedrooms-- Baths-- Monthly Estimate*
$ 625
Listed by Coldwell Banker West
Historic Banner Store at Banner Ranch – A Backcountry Landmark Step into a piece of San Diego backcountry history with the Historic Banner Store at Banner Ranch, a long-standing and well-known business along scenic Highway 78. Ideally situated between the charming mountain town of Julian and the high-desert community of Shelter Valley, the property is also near the Pacific Crest Trail at Scissors Crossing, making it a familiar and welcome stop for locals, travelers, hikers, and visitors exploring the region. Rich with Old West character, the Banner Store offers a distinctive saloon-style atmosphere, complete with pool tables and a relaxed setting reminiscent of the area’s colorful past. Current retail offerings include beer, tobacco products, packaged foods, local trinkets, souvenirs, and other convenience items, providing a variety of goods for both area residents and those passing through. Its location along Highway 78, a popular route connecting the mountains to the desert, provides excellent exposure to recreational and destination traffic throughout the year. Surrounded by the rugged beauty and history of San Diego County’s backcountry, the Historic Banner Store is more than a roadside business—it’s a recognizable local landmark with authentic character and a story all its own. A unique opportunity to own and continue the legacy of an established backcountry destination while exploring the future potential of this one-of-a-kind property. Historic Banner Store at Banner Ranch – A Backcountry Landmark Step into a piece of San Diego backcountry history with the Historic Banner Store at Banner Ranch, a long-standing and well-known business along scenic Highway 78. Ideally situated between the charming mountain town of Julian and the high-desert community of Shelter Valley, the property is also near the Pacific Crest Trail at Scissors Crossing, making it a familiar and welcome stop for locals, travelers, hikers, and visitors exploring the region. Rich with Old West character, the Banner Store offers a distinctive saloon-style atmosphere, complete with pool tables and a relaxed setting reminiscent of the area’s colorful past. Current retail offerings include beer, tobacco products, packaged foods, local trinkets, souvenirs, and other convenience items, providing a variety of goods for both area residents and those passing through. Its location along Highway 78, a popular route connecting the mountains to the desert, provides excellent exposure to recreational and destination traffic throughout the year. Surrounded by the rugged beauty and history of San Diego County’s backcountry, the Historic Banner Store is more than a roadside business—it’s a recognizable local landmark with authentic character and a story all its own. A unique opportunity to own and continue the legacy of an established backcountry destination while exploring the future potential of this one-of-a-kind property.
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FeaturesGeneralHOA Fee 0
Business Type Florist/Nursery Retail
Business Name Banner Store
County San Diego
Property Type Business Opportunity
Status Active
Directions Highway 78 down the banner grade towards Shelter Valley on your left.
City Julian
MLS Area 92036 - Julian
Standard Status Active
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* Excluded FeaturesList ByColdwell Banker WestBroker
chris@realestatechris.comEmail
Affordability Calculator
- Monthly Principal & Interest
- $625
- Monthly Property Taxes
- --
- Monthly Home Insurance
- --
Default based on a 30-year fixed rate of 6.49% with 20% down. The estimated payment is offered for convenience and is not an offer of credit. Due to market fluctuations, interest rates are subject to change at any time and without notice. Your individual rate may vary. Rates may differ for FHA, VA or jumbo loans.
Learn more about how to save NearbyCommerical listings in Julian, CA
Average List Price $992,250
Percent of Sale Price 902%
About Julian, CA 1,644 Population
-7% Since 2002
$ 66,421 Median Income
53.77 Median Age
21% Households with Children
Trends Information provided by ATTOM Data Solutions.
4827338 Elementary School
4827337 Middle School
Unknown High School High School
Pricing History| Date | Price | Price Change | Description |
|---|
| 8/22/2026 | $99,000 | | Listed Price |