219 W Chicago Road

Lights, camera, action - the historic Strand Theatre is ready for its next act! Located smack dab in the middle of downtown Sturgis, this beloved landmark and entertainment venue is more than a building; it is a memory-maker filled with first dates, family movie nights, Saturday matinees, popcorn at the concession stand, and bright lights under the marquee. Originally built circa 1910 and reimagined in 1926, the Strand offers over 12,000 sq. ft. of usable space across multiple auditoriums and common areas. Recent updates include roofing, HVAC systems, sound equipment, and upgraded seating, blending modern comfort with classic character. With an iconic brick facade, marquee presence, and prime visibility on W. Chicago Rd/U.S. 12 near downtown restaurants, shops, and investment, this is a rare opportunity for developers, investors, or creative entrepreneurs to continue the cinema legacy or explore live events, retail, mixed-use, or other commercial possibilities.