211 Wisconsin Avenue

INVESTMENT OPPORTUNITY in the heart of Downtown Wisconsin Dells! White Rose Inns is an established, operating hospitality property generating approximately $420,000 in annual gross lodging revenue with substantial upside potential. The multi-building property offers multiple accommodation types, an existing guest base, and a prime walkable location near downtown dining, shopping, entertainment, the Wisconsin River, and area attractions. A new owner can pursue growth through professional revenue management, dynamic pricing, expanded distribution, stronger direct-booking strategies, improved marketing, and reduced reliance on third-party booking platforms. Existing lodging infrastructure and multiple buildings provide flexibility for an owner-operator, hospitality investor, or experienced management group seeking an income-producing asset with proven operating history, immediate revenue, and meaningful opportunities to improve performance in one of Wisconsin’s premier tourism markets.