Press Release

Custom Brokers Joins Weichert, Expands Presence In Manhattan With New Soho Office

The Weichert Family of Companies is pleased to announce that Custom Brokers Real Estate has joined Weichert and will now operate in Manhattan as the company-owned Soho office of Weichert Properties. Suzanne Brose, who founded Custom Brokers and was its broker/owner, will co-manage the Weichert Properties Soho office with her daughter Karen Donica. 

“We are so proud that Suzanne and Karen have chosen to join the Weichert team,” said James Weichert, co-president of Weichert, Realtors. “Custom Brokers was built upon the same foundations as ours – customer service and a tireless dedication to a client’s priorities. Now, combined with all of the tools and resources that Weichert has to offer, the Soho office is well positioned to make an immediate, positive impact on the downtown Manhattan marketplace. Together, we’re going to leverage our online presence, dynamic marketing, enhanced open house and Gold Services programs, strategic pricing method and team of neighborhood specialists to give New Yorkers an entirely new and superior real estate experience.” 

Located at 361 West Broadway in Manhattan, the new Soho office builds on the success of the company’s other Manhattan locations, Weichert Properties Rockefeller Center and WEICHERT, REALTORS® – Mazzeo Agency. Together, these offices utilize Weichert’s award-winning website, www.Weichert.com, to meet the requirements of Manhattan’s dynamic housing market. One of the most highly trafficked sites in the industry, according to Hitwise, Weichert.com received more than 42 million visits in 2014.* New Yorkers will appreciate the breadth of information on the site, including the Quick Connect service that links consumers directly with a sales professional who can provide more information about a specific property. 

Along with Brose and Donica, close to 20 sales associates from Custom Brokers will join the Weichert Properties Soho office, where they will have access to Weichert’s award-winning training and use of the company’s many marketing tools and services. 

“The values of Custom Brokers and Weichert, both as people and real estate professionals, are perfectly aligned,” said Brose. “The commonalities and the bond established between Jim and James Weichert and myself and my daughter were evident from the moment we first met. We are so excited to join the Weichert family and give more New Yorkers the Weichert real estate experience, taking our business to the next level to help build the Weichert brand in the best city in the world.”

To learn about the real estate services that Weichert has to offer or to inquire about how you can join the Weichert sales team, call the Weichert Properties Soho office at (212) 334-3011, the Weichert Properties Rockefeller Center office at (212) 757-4007 or WEICHERT, REALTORS® – Mazzeo Agency at (212) 995-0006. 

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About the Weichert Family of Companies

Since 1969, the Weichert Family of Companies has grown from a single office into one of the nation’s leading providers of homeownership services by putting its customers first. A family of full-service real estate and financial services companies, Weichert helps customers buy and sell both residential and commercial real estate, and streamlines the delivery of mortgages and home and title insurance. Weichert leverages its customer website, www.weichert.com, one of the most visited real estate websites in the nation, to help families and individuals realize the dream of homeownership through quick and easy access to listing information and the services of its real estate professionals nationwide. For more information, Weichert’s customer service center can be reached at 1-800-USA-SOLD or at Weichert's Web site, www.weichert.com. Each Weichert franchised office is independently owned and operated. 

*Based on internal data from Google Analytics.