Avalon is a borough in Cape May County, on Seven Mile Island. Avalon, has the motto "Cooler by a Mile", since it sticks out into the Atlantic Ocean about a mile farther than other barrier island resorts. It also refers to the fact that Avalon occupies 4 miles of Seven Mile Island whereas neighboring Stone Harbor occupies 3. It was ranked the 65th most expensive zip code in the United States by Forbes in 2007. Avalon is one of the most affluent communities along the Jersey Shore and is home to some of the most expensive real estate on the east coast. Beach activities and water sports prevail, from swimming to boating and fishing. This resort town offers exquisite restaurants, exciting nightlife, and well developed retail amenities. Although the year-round population in this community would rank it in the "small town" category, thousands of seasonal residents and visitors create a bustling scene in the warmer months.