Once the winter home of the Rockefellers, the Astors, the Vanderbilts, and the Flaglers, the community of Ormond Beach enjoys a prime location on Central Florida's magnificent East Coast. For more than 120 years, this area has been widely recognized as an exceptional place to live. Ormond Beach was the answer when legendary financier and philanthropist John D. Rockefeller asked his advisors to search the nation and find the very best location for living and working. Also known as the "Birthplace of Speed," Ormond Beach was the site of many land-speed records in the early 1900s. Eventually, the races moved to Daytona Beach and led to the founding of NASCAR. Throughout the city, newcomers will discover monuments and landmarks to the Rockefellers and racing. Residents enjoy unrivaled scenery and recreational opportunities with miles of pristine rivers, deep forests, and sun-kissed beaches. The leisure services department of the city was named as one of the top four in the nation, and the city is rapidly assuming a position as a preferred address in Florida's high-tech corridor.