Bringing buyers in
Here's why we strongly recommend our Open House Program.
Consider this startling fact: almost 3 of every 4 homebuyers visit at least one
open house*. Although not everyone decides to hold an Open House, our commitment
to our industry-leading program has turned it into an especially powerful marketing
technique. Weichert Open Houses lead directly to thousands of home
sales each year.**
Weichert holds more Open Houses than anyone else because we understand
how to make them work so well for our clients. More than just an Open House, in
fact, our Open House Program is a 3-step process. We've learned that what's done
beforehand and after are just as important to selling your home as the Open House
Step one: Use every means to drive customers to attend.
- Online and traditional advertising
- Direct mail and phone calling
- The familiar Weichert signs
Step two: Don't just "show" the home, conduct tours.
- Explain your home's benefits using detailed highlight sheets
- Emphasize its affordability by presenting several mortgage options
Step three: Follow up
- Contact every visitor who signed your guest registry
- Usually with a phone call within 24 hours