Yahoo! Real Estate Survey: Optimism Among Buyers

Weichert Realtors
January 30, 2013

Get the Facts from Yahoo!



A recent study by Yahoo! Real Estate shows that people still hold homeownership in very high regard.

In fact, 81 percent of the current and prospective homeowners surveyed said that owning a home is still a part of the American dream.

In addition, buyers are now more confident that their dream home is within reach due to today’s low mortgage rates and affordable home prices. Of those surveyed, 72 percent said they already live in their dream home, or will own it someday. Additional findings from the

Yahoo! Real Estate Home Horizons study include:

  • Half of all respondents are looking for “green” or energy-efficient features in their dream home, as they aspire to reduce their carbon footprint. This was the most popularly cited feature. 
  • 57 percent of respondents said they were very satisfied with where they live, while 35 percent were somewhat satisfied and 8 percent were unsatisfied.
  • When asked why they want to move, 45 percent of buyers said they want to live in a larger space. Other popular reasons were a desire to live in a home that better suited their lifestyle (42 percent) and to live in a better neighborhood (30 percent).

Based on the results of the study, Yahoo! Real Estate expects demand for green homes, energy-efficient appliances and low-carbon impact home building materials to really take off. Are you ready for the change?

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